Strategy Director- USA

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As a Strategy Director you will represent the voice of the consumer in Billion Dollar Boy. 

You will take a lead role within the strategy team responsible for developing the key strategic insights that underpin our agency’s advertising ideas, working closely with the client and our data team at sister company Companion to research the market and understand the consumer. 

In answer to your client’s business briefs you will help formulate a brand communications strategy, followed by the creative brief that will be used by the agency’s creative teams to produce the creative ideas. This is then pivotal to the creative development process, able to evaluate ideas against consumer insights, research and the underlying client business need.

What your day to day will look like: 

  • Working with clients to fully understand their business objectives, target markets and communications strategy.
  • Analysing and presenting findings from consumer, brand and market research to support the preparation of brand communication strategies and creative briefs.
  • Devising, pitching, and leading qualitative and quantitative research.
  • Pitching, commissioning and project managing external research (quantitative and qualitative) conducted on behalf of the client & agency.
  • Leading and championing the creative development process, including briefing and enthusing creative teams and providing feedback in response to consumer research findings.
  • Analyzing and presenting data to demonstrate the effectiveness of campaigns.
  • Keeping up-to-date with current and emerging market research trends and methodologies.
  • Maintaining a detailed awareness of relevant market trends affecting your accounts, and developments in the wider advertising and communications industry.
  • Supporting the new business team and account directors when pitching for new business with existing and potential clients.
  • As this team grows - managing the work, performance and professional development of team members.

It would be great if you were: 

  • Adept in lateral, analytical and strategic thinking, able to apply creative thinking to business problems.
  • Experienced in differentiating core advertising ideas from their executional treatments, and astute in assessing when these meet the brief and how they will influence behavior.
  • Proven to be capable of guiding and nurturing creative work that meets clients’ briefs.
  • Highly numerate and able to understand, interpret and use complex and varied sources of data and statistics.
  • Strong and persuasive communicators, able to simplify research and strategic thinking.
  • Fascinated by human behaviour, social trends, and how ideas influence people.
  • Able to give and receive feedback that supports the development of the agency’s creative work and improves the effectiveness of advertising ideas.
  • Knowledgeable about your client’s business and market, and where and how advertising contributes to its success.
  • Some interest/experience in paid media will be useful for this role.
  • Experience in influencer space would be nice to have; but not necessary as long as you have interest in influencers.


About  Billion Dollar Boy

Billion Dollar Boy (BDB) is the global creative agency for influencer age, with offices in London, New York and New Orleans. BDB harnesses the exceptional creativity of global content creators and connects them with the world’s most creative brands to deliver first-class influencer marketing campaigns. We were founded to specialise in influencer marketing, we view it as a discipline, not an add-on. Since 2014 we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business as we know it.

BDB is the influencer marketing agency of record for Zalando and has long-standing partnerships with PepsiCo, Walgreens Boots Alliance, Shiseido and Campari Group. Working with vastly different brands and their audiences keeps us smart, nimble and (dare we say it) ahead of the competition.BDB client campaigns have been nominated for 2021 The Drum Chip Shop Awards, Webby Awards, Influencer Marketing Awards, and Shorty Awards.

Our Culture 

Billion Dollar Boy is a hyper-caffeinated transatlantic creative agency with 80+ employees and counting in London, New York and New Orleans. We are actively creating campaigns across 7 continents with top brands spanning categories of beauty, fashion, lifestyle, consumer goods, food and beverage and automotive. We are harnessing the power of influencers to win hearts, catch eyes and reinvent advertising as we know it.

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.  AT BDB, we put our core values into action in everything we do. Our core values are:

  • Collaboration is key
  • Creative to the core
  • Quality at scale
  • Integrity & Inclusion is everything

Additional information

  • Remote status

    Temporarily remote

Or, know someone who would be a perfect fit? Let them know!

135 Madison Ave
10016 New York Directions + 1 646 532 1217

New Orleans

3903 Magazine St
70115 New Orleans Directions

Perks & Benefits

  • 📓 Training

    We offer formal training for our employees. From soft skills, to inclusion to technical skills we've got you covered.

  • 🚀 Travel

    Where we can, we encourage travel to visit our international clients.

  • 🌎 International Exchanges

    As a reward for great performance, we send staff to work between our New York/London offices.

  • ⛺Annual Leave

    We offer generous holiday allowance of 25 days. 1x additional day of annual leave per year of service (up to 5).
    On your third year of service, you'll get an another 5 days for that year!

  • 🎁 Other Perks

    Access to products from our fantastic brand partners.

    Pension Scheme.

    Recruitment introduction scheme.

    Salary sacrifice for tech & bike purchases.

    Introduction bonus for clients and recruitment

Workplace & Culture

With offices in London, New York and New Orleans, we merge British sensibility with a New York pace. As our global team of 50+ continues to grow, we remain committed to adapting our strategies to keep pace with the speed of social communication as it continues to transform the marketing landscape.  We promote friendship and communication within our Billion Dollar Boy global community.  

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.  Outside working hours we enjoy regular socials, team lunches and team building.   

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