As a Strategist you will help to represent the voice of the consumer in Billion Dollar Boy and form part of the team responsible for developing the key strategic insights that underpin our advertising ideas.
You will work closely with the client to research the market and understand the consumer. In answer to your client’s business brief you will help formulate a brand communications strategy, followed by the creative brief that will be used by the agency’s creative teams to produce the creative ideas.
Role & Responsibilities
Working with clients to fully understand their business objectives, target markets communications strategy.
Analysing and extracting findings from consumer, brand and market research to support the preparation of brand communication strategies and creative briefs.
Facilitating, observing and recording qualitative research e.g. focus groups.
Administering the commissioning and project management of external research (quantitative and qualitative) conducted on behalf of the client and agency.
Supporting and championing the creative development process, including briefing and enthusing creative teams, and preparing feedback in response to consumer research findings.
Gathering data and preparing feedback reports on the effectiveness of campaigns.
Keeping up-to-date with market research trends and methodologies.
Maintaining a detailed awareness of relevant market trends affecting their accounts, and developments in the wider advertising and communications industry.
Leading the strategic thinking and presenting work to clients
3-5 years of strategy experience in relevant digital and creative agencies – consulting and client-side experience will also be a consideration
Knowledge of how creative should be approached across various media as well as an in-depth knowledge of best practices on digital platforms such as Instagram, Youtube, Twitter, Pinterest, TikTok and more.
Always asking questions, looking for new insights and using that knowledge to map opportunities for the future
Adept in lateral, analytical and strategic thinking; you will be able to apply creative thinking to business problems.
Skilful in differentiating core advertising ideas from your executional treatments, and astute in assessing when these meet the brief and how you will influence behaviour.
Steadfast in guiding creative work to meet the brief and committed to nurturing work that does so.
Highly numerate and able to understand, interpret and use complex and varied sources of data and statistics.
Strong and persuasive communicators, able to simplify research and strategic thinking.
Fascinated by human behaviour, social trends, and how ideas influence people.
Confident at presenting ideas
Knowledgeable about their client’s business and market, and where and how advertising contributes to success.
About Billion Dollar Boy
Billion Dollar Boy (BDB) is the global creative agency for influencer age, with offices in London, New York and New Orleans. BDB harnesses the exceptional creativity of global content creators and connects them with the world’s most creative brands to deliver first-class influencer marketing campaigns. We were founded to specialise in influencer marketing, we view it as a discipline, not an add-on. Since 2014 we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business as we know it.
BDB is the influencer marketing agency of record for Zalando and has long-standing partnerships with PepsiCo, Walgreens Boots Alliance, Shiseido and Campari Group. Working with vastly different brands and their audiences keeps us smart, nimble and (dare we say it) ahead of the competition.BDB client campaigns have been nominated for 2021 The Drum Chip Shop Awards, Webby Awards, Influencer Marketing Awards, and Shorty Awards.
Billion Dollar Boy is a hyper-caffeinated transatlantic creative agency with 100+ employees and counting in London, New York and New Orleans. We are actively creating campaigns across 7 continents with top brands spanning categories of beauty, fashion, lifestyle, consumer goods, food and beverage and automotive. We are harnessing the power of influencers to win hearts, catch eyes and reinvent advertising as we know it.
We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference. Outside working hours we enjoy regular socials, team lunches and team building.
- Collaboration is key
- Creative to the core
- Quality at scale
- Integrity & Inclusion is everything
We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.