Job Description

You are an inspiring leader that brings passion and care to everything you do. You’re a partner, entrepreneur and a driver of growth for your clients' businesses. You are experienced in leading successful pitches and large-complex campaigns and comfortable being hands-on when needed.

Your focus is on enhancing your clients' business and brand through compelling creator marketing solutions for clients and prospective clients. You ensure the smooth running of a portfolio of accounts and lead and empower a motivated team to deliver high levels of client service and strategic, creative and reporting excellence.

You are recognised as the overall relationship lead by the client.

Responsibilities

Business Management

Responsible for business leadership and for leading the agency through an understanding of client marketing and their business.

Responsible for campaign planning and scoping alongside the Account Directors and in collaboration with all agency teams and partners.

Leads RFPs and pitches

Identifies organic growth opportunities and leads growth plans. Builds out a pipeline of secured work.

Allocates resources creatively, balancing client needs with profitability and scope.

Relationship Leadership

Ensures the agency operates on a solid foundation by building strong senior client relationships through business and marketing acumen.

Possesses a deep understanding of clients' business issues, marketing, industry, competitors, and brands uses these insights to help clients to articulate their needs, and the agency to propose groundbreaking solutions.

Easily builds rapport and trust with clients

Communicates powerfully, is credible and instils trust with executive clients.

A senior stakeholder on key cross-agency or IAT meetings and/or issues.

Resolves conflict easily and quickly, reducing organization and interpersonal issues.

Strategic Development

Leads all programme plan development and partners with strategy to create innovative ways to impact client business results.

Treats their budgets as if they are your own, driving effectiveness and efficiency

Attends important brand or IAT planning sessions and kick-offs

Persuasively drives new client recommendations.

Understands the influencer and social space, technology and platforms within the clients marketing mix. Inspires clients and agency to new platform solutions with creators.

Continually inspires teams to generate new ideas and evolve existing programs.

Campaign or Project Oversight

Top-level oversight of campaign development stages to ensure the work meets client expectations and further development opportunities are highlighted through the process supporting Account Directors

Adds insights during creative concept reviews and provides direction on how to 'expand' the brief and solution for further development.

Attends creative presentations on campaigns and plays a pivotal role in selling the work.

Financial Management

Monitors and improves the financial health of account(s) and projects

Considers all financial implications of business decisions and chooses solutions that grow the agency's bottom line.

Attends regular client financial planning discussions.

Requirements

10+ years in a client-facing role

Familiarity with the creator, social and digital marketing landscape

Previous experience in the fashion, beauty and retail sectors is preferred.

Proven ability to grow and maintain successful accounts and relationships over time.

History of identifying problems or opportunities and taking the lead in solving them

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

• Work with brands, but on behalf of people - Brands are clients, but agencies must prioritise people’s interests, educating brands on consumer importance and acting on behalf of the people.

• Seek out less heard voices, act upon what they tell you - Diverse opinions and perspectives improve work and the world. Agencies must actively listen to and act on a broad range of voices.

• Be fair to everyone, then you’ll have nothing to hide - Agencies should ensure objective and transparent reward structures to promote equality.

• Treat your clients like friends and employees like best friends - Clients provide opportunities, but employees turn them into work. Agencies must prioritise employees' wellbeing.

• Solve problems with a curious mind - Creativity involves original ideas. Agencies should explore unproven solutions and take risks for better outcomes, even if things aren’t broken.

• Empower employees with a framework for freedom - Provide supportive structures without restrictions, allowing employees to make decisions and control their career progression within clear business parameters.
  

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.
• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process