Job Overview

As a Senior Analytics & Insight Manager you will be integral to the continued high performance of all campaigns at Billion Dollar Boy.

You will take ownership of key projects as part of the Insights and Analytics team, managing day-to-day reporting, measurement solutions and larger analysis projects. You will work closely with the Client Services and Paid media teams to bring campaigns to life with in-depth analysis and insights.

Working closely with our global teams and our team at our sister agency Companion, you will have the opportunity to work on global projects with household name brands.

Responsibilities

• Pull, blend, quality control and analyse data to develop in-depth reports that provide insightful observation and recommendations for clients and internal stakeholders, both at campaign and macro level.
  
• Take the lead with establishing project- or department-wide processes, data flows and wider ways of working, with the aim of optimising efficiency, data reliability, and communication.
  
• Integrate first-party and third-party data to provide robust measurement solutions bespoke to the client’s needs.
  
• Build and monitor dashboards with Google Sheets and Data Studio to show campaign and company performance in real time.
  
• Keep up to date with social media platform analytics updates to ensure work is always at the cutting edge of our industry.
  
• Build client relationships and join client calls to discuss campaigns, insights and key results.
  
• Manage and mentor more junior members of the team, set standards, oversee timelines, quality of output and act as an escalation point.
  
• Oversee multiple projects simultaneously, meet communicated deadlines and construct compelling insight stories using all available first and third party data.
  
• Define frameworks and implement strategies, tools or processes to measure effectiveness and key hypotheses. Set KPIs, benchmarks, targets and forecasts to support business cases.
  
• Work closely alongside Strategy, Client Services and Paid Media teams on UK and global campaigns.
  
• Help grow and further establish the department.

Skills & Attributes

• 5+ years relevant experience required
  
• Influencer or social media agency experience
  
• Proficient in Google Sheets/Microsoft Excel (advanced data analysis & visualisation), Google Data Studio (or dashboarding in general) & SQL.
  
• High level numeracy and analysis skills.
  
• Experience using and working with social media platforms (Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok) and Google Analytics.
  
• Experience with using, integrating and analysing third party measurement solutions such as brand lift studies and sentiment analysis.
  
• Experience with paid media preferred.
  
• Excellent management, communication, organisation, proposal writing and presentation skills.
  
• Ability to explain the technical details of data and analytics in a non-technical way to people outside the discipline.
  
• High attention to detail.
  
• Team player.
  
• Able to spot the signal in the noise, identifying the high value insight among the patterns in the data and translate into an actionable client recommendation.
  
  

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

• Work with brands, but on behalf of people - Brands are clients, but agencies must prioritise people’s interests, educating brands on consumer importance and acting on behalf of the people.
• Seek out less heard voices, act upon what they tell you - Diverse opinions and perspectives improve work and the world. Agencies must actively listen to and act on a broad range of voices.
• Be fair to everyone, then you’ll have nothing to hide - Agencies should ensure objective and transparent reward structures to promote equality.
• Treat your clients like friends and employees like best friends - Clients provide opportunities, but employees turn them into work. Agencies must prioritise employees' wellbeing.
• Solve problems with a curious mind - Creativity involves original ideas. Agencies should explore unproven solutions and take risks for better outcomes, even if things aren’t broken.
• Empower employees with a framework for freedom - Provide supportive structures without restrictions, allowing employees to make decisions and control their career progression within clear business parameters.

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.
• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

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