The role of the channel planning team is to provide the direction for how clients can win through the selection of channels, formats and behaviours to produce highly effective communication that works.

We are looking for a Senior Channel Planner to lead the media approach for several of our most important clients.

A successful candidate will need to combine strategic media thinking with a hands on approach to execute on high-impact and highly effective work

Responsibilities

Provide Social platform expertise

• The formats - what works best for each objective
• The communities - which platforms are best for finding our target audiences, what creative resonates with them
• The best practice (platform comms & their own background knowledge)
• A strong point of view on what content works organically and in paid social
• A curious mindset and interest in what brands are innovating and what’s trending across the platforms

Provides clear and compelling recommendations for:

• The weight of investment in organic vs paid
• Platform weights and splits
• Channel formats and targeting solutions
• Innovation opportunities for test and learn - which tests are appropriate
• The type of content required and how much
• Optimisations needed to organic content to make it work for paid

Demonstration of Total Connections Planning skillset:

• Show the campaign ecosystem g across paid, owned, earned, showing how the communications pillars interact and complement each other
• Confidently talk about wider channel opportunities beyond social and how to activate them
• Bring together a compelling plan with clear roles across different phases
• Demonstrate what it takes to achieve the objective in terms of budget and volume of activity (paid or organic) - How does the client win with the budget they’ve got?
• Set out the core communications tasks and phasing in clear frameworks that ladder back to the client objectives
• Set out clear audience and targeting considerations as well as the most relevant contextual opportunities for us to show up in
• Demonstrate a clear pathway to measuring success and close the learning loop by recommending how to improve the next campaign in PCAs

Skills and attributes

• Significant experience in channel planning with the ability to effectively orchestrate channel thinking across paid, owned and earned media
• Proven ability to devise bespoke and effective channel plans that meet client objectives and introduce new, practical approaches that find a better way to do things
• Equally comfortable with brand and performance principles
• Some experience beyond social e.g programmatic, OOH etc. Excited about trialling new formats, platforms, creators etc.
• Established media planning expertise- you know what targeting is required, what formats work best for different creative tasks and how to join up different parts of the plan in synergy
• Comprehensive understanding of influencer marketing and how paid strategies interact with organic approaches to maximise client outcomes
• Excellent communication and interpersonal skills

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

• Work with brands, but on behalf of people - Brands are clients, but agencies must prioritise people’s interests, educating brands on consumer importance and acting on behalf of the people.
• Seek out less heard voices, act upon what they tell you - Diverse opinions and perspectives improve work and the world. Agencies must actively listen to and act on a broad range of voices.
• Be fair to everyone, then you’ll have nothing to hide - Agencies should ensure objective and transparent reward structures to promote equality.
• Treat your clients like friends and employees like best friends - Clients provide opportunities, but employees turn them into work. Agencies must prioritise employees' wellbeing.
• Solve problems with a curious mind - Creativity involves original ideas. Agencies should explore unproven solutions and take risks for better outcomes, even if things aren’t broken.
• Empower employees with a framework for freedom - Provide supportive structures without restrictions, allowing employees to make decisions and control their career progression within clear business parameters.

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.
• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

• Work with brands, but on behalf of people - Brands are clients, but agencies must prioritise people’s interests, educating brands on consumer importance and acting on behalf of the people.

• Seek out less heard voices, act upon what they tell you - Diverse opinions and perspectives improve work and the world. Agencies must actively listen to and act on a broad range of voices.

• Be fair to everyone, then you’ll have nothing to hide - Agencies should ensure objective and transparent reward structures to promote equality.

• Treat your clients like friends and employees like best friends - Clients provide opportunities, but employees turn them into work. Agencies must prioritise employees' wellbeing.

• Solve problems with a curious mind - Creativity involves original ideas. Agencies should explore unproven solutions and take risks for better outcomes, even if things aren’t broken.

• Empower employees with a framework for freedom - Provide supportive structures without restrictions, allowing employees to make decisions and control their career progression within clear business parameters.
  

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.
• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

Our Perks

• 25 days annual leave

• x1 additional day of annual leave per year of service up to a max. of 5

• x5 days additional annual leave granted each third year of service – to be taken in that year

• 3 additional days between Christmas and New year*

• 2x Charity days

• Cycle to work scheme

• Discounted Tech Scheme

• Flexible working – We offer our employees the opportunity to work ad hoc from a remote location if it makes their lives easier and simpler.

• Travel – We encourage travel to visit our international clients where appropriate.

Click here to see the Candidate Privacy Notice.