Overview

This is an execution-focused role responsible for implementing marketing and brand-building activities for Billion Dollar Boy (BDB) and FiveTwoNine within the US market. Reporting to the CMO, you will play a key role in building brand awareness, supporting US market growth, and executing marketing initiatives across both brands. This role requires a hands-on approach, combining elements of content support, event coordination, brand guardianship, and performance marketing execution, with a focus on the US landscape. You will work closely with global marketing teams and US-based colleagues to ensure cohesive brand messaging and effective marketing delivery.

This is a hybrid role, requiring a minimum of one day per week in our New York office. In addition to this, there will be an all-agency day every other week in the office. This role will also involve the hosting of FiveTwoNine community events (e.g., monthly creator breakfasts/mixers) in the New York office, which will constitute additional in-person days as per the event schedule.

Key Responsibilities

US Market Implementation & Support:

• Execute the adaptation of global marketing strategies for the US market for both BDB and FiveTwoNine, ensuring cultural relevance.
• Gather US market insights and feedback to inform global marketing strategies.
• Implement US market initiatives in alignment with global objectives, focusing on practical execution.
• Support market analysis to identify US-specific opportunities and emerging trends.
• Assist in tracking KPIs for US marketing activities to understand effectiveness.

Brand Building & Content (FiveTwoNine Focus):

• Support the implementation of the global brand strategy for FiveTwoNine within the US market with US creators - supporting FiveTwoNine team- e.g filming in the NY office.
• Contribute to building and engaging the FiveTwoNine online community through platforms like Instagram and newsletters.

Event Planning and Execution (FiveTwoNine Focus):

• Plan and execute a range of events for FiveTwoNine in the US, including regular community mixers in NYC and larger-scale events as required.
• Monthly creator breakfasts and mixers in NY office - replicating success of London
• With FiveTwoNine team, curate each event - agenda, logistics, catering, promotional materials (in collaboration with FiveTwoNine), invite list management, on-site event management, and post-event follow-up.

Thought Leadership & Events (BDB Focus):

• Support the creation and distribution of thought leadership content and launch campaigns for BDB in the US and global.
• Assist in maintaining consistent brand messaging for BDB across all channels.
• Support the identification and cultivation of strategic partnerships and event opportunities for BDB in the US.
• Assist in the planning, coordination, and execution of events and conferences for BDB, focusing on practical implementation within the US.

Copywriting & Award Submissions (BDB Focus):

• Independently craft clear and engaging copy for social media, newsletters, case studies, website content, and other marketing channels for BDB in the US, ensuring brand consistency.
• Develop and submit award applications for BDB, highlighting key US achievements.
• Assist in the management of a case study programme that showcases BDB's US client partnerships.

Cross-Functional Collaboration and Influence:

• Collaborate with internal teams (both US-based and global), providing marketing support and assistance for both brands.
• Contribute to internal communication efforts regarding US marketing activities.
• Support the execution of group marketing campaigns within the US market.

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviors that should be adopted by every agency to positively change advertising as a whole:

• Be Fair, Be Transparent - treat everyone fairly, ensure recognition
• Intentional Inclusivity - Actively listen, value diverse perspectives
• Champion Curiosity - Be curious, embrace feedback, explore new ideas
• Own it - Take accountability, be adaptable, lead by example
• Work for Tomorrow - Make decisions that contribute to a better future for BDB
• Kindness Over Ego - Lead with empathy, humility, and honesty
• All other call-outs!

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.
• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process