Job Overview

Are you a strategic thinker with a passion for creative innovation in the world of content? We are looking for an exceptional Senior Content Strategist to join our team. In this role, you'll be at the forefront of shaping the next generation of creator-led advertising, crafting compelling narratives that resonate with audiences and deliver measurable results.

In this role, you will be responsible for developing integrated and independent content strategies that truly move the needle. You'll use your expertise to identify human truths and build creative concepts that clients haven't heard before, articulating a clear rationale for every approach. You will lead the way in setting out clear direction, helping clients win in the creator space, and leveraging cultural insights to create work that genuinely resonates.

Join us in shaping the future of creator-led content!

Responsibilities

• Strategy Development: Devise innovative content strategies for client briefs that challenge the status quo and deliver measurable results.
• Human-Centric Approach: Articulate human truths and apply a creator lens to build creative concepts in a new and compelling way.
• Creative Briefing: Write inspiring and clear creative briefs that provide a strong direction and leverage insights within the creator space.
• Research & Analysis: Conduct social landscape and cultural analysis to understand audience behavior and define target audiences, including their platform nuances and attitudes.
• Content Planning: Produce clear messaging recommendations and content plans, including guidance on phasing and flighting (e.g., burst vs. always-on).
• Measurement & Testing: Hypothesize what content will achieve client objectives and ensure testing is integrated into the measurement framework with clear KPIs.

Skills & Attributes

• Proven Expertise: Demonstrated ability to write inspiring creative briefs rooted in human insights.
• Portfolio of Work: An effective body of work that showcases your ability to inspire, challenge, and make creative leaps.
• Client Relations: Exceptional in building client relationships, with a strong understanding of macro trends, innovations, and new business models.
• Creative Problem-Solver: A dynamic and proactive problem-solver who can connect the dots in unexpected ways.
• Collaborative Spirit: A collaborative, yet independent team player who is comfortable sharing ideas to build on concepts.
• Communication: Excellent communication and interpersonal skills.

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

• Work with brands, but on behalf of people - Brands are clients, but agencies must prioritise people’s interests, educating brands on consumer importance and acting on behalf of the people.

• Seek out less heard voices, act upon what they tell you - Diverse opinions and perspectives improve work and the world. Agencies must actively listen to and act on a broad range of voices.

• Be fair to everyone, then you’ll have nothing to hide - Agencies should ensure objective and transparent reward structures to promote equality.

• Treat your clients like friends and employees like best friends - Clients provide opportunities, but employees turn them into work. Agencies must prioritise employees' wellbeing.

• Solve problems with a curious mind - Creativity involves original ideas. Agencies should explore unproven solutions and take risks for better outcomes, even if things aren’t broken.

• Empower employees with a framework for freedom - Provide supportive structures without restrictions, allowing employees to make decisions and control their career progression within clear business parameters.
  

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.
• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

Our Perks

• 25 days annual leave

• x1 additional day of annual leave per year of service up to a max. of 5

• x5 days additional annual leave granted each third year of service – to be taken in that year

• 3 additional days between Christmas and New year*

• 2x Charity days

• Cycle to work scheme

• Discounted Tech Scheme

• Flexible working – We offer our employees the opportunity to work ad hoc from a remote location if it makes their lives easier and simpler.

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