Job Overview

Billion Dollar Boy is seeking a Strategy Director to craft innovative strategies that turn audience insight and creative thinking into measurable brand impact.

You’ll lead strategy development across new business RFPs and key client accounts, helping brands connect meaningfully with audiences through creators, content, and community. You’ll blend human understanding, storytelling, and commercial rigor to drive ideas that deliver both cultural relevance and business growth.

You’ll thrive here if you’re equal parts thinker and doer — a seasoned strategist who loves tackling new challenges, uncovering audience insights, and building sharp POVs and briefs that inspire creative work. You see the full picture, from the creator’s feed to the client’s bottom line, and you’re as comfortable leading a room as you are crafting an insight or refining a process.

You’re curious, collaborative, and driven to help define what’s next for the creator economy and social-first marketing.

Responsibilities

Strategic Direction

• Lead strategic thinking across new business opportunities and major client briefs, translating insights into bold, differentiated ideas.

• Interrogate briefs to uncover the real challenge and define the strategic foundation for creative and influencer work.

• Apply commercial fluency by connecting strategy to brand goals, performance metrics, and ROI.

• Write inspiring creative briefs that leverage audience and platform insights to guide development.

• Shape presentation narratives, content priorities, and visual storytelling across proposal decks and client presentations.

Client Leadership

• Act as the strategic lead for select client accounts, providing guidance, inspiration, and clarity.

• Navigate ambiguous client asks with confidence, setting direction that inspires teams and builds client trust.

• Build strong client relationships and proactively identify opportunities to deepen impact.

• Lead workshops and inspiration sessions to help clients stay ahead of cultural and platform shifts.

• Evaluate campaign performance to identify learnings and continually improve strategy and creative effectiveness.

Collaboration & Innovation

• Operate as both a senior individual contributor and team leader, owning key strategic deliverables and guiding others on high-priority projects.

• Partner with Creative, Client Services, and Production leads to ensure strategy connects through every stage of development.

• Collaborate with Analytics and Paid Media to link storytelling with measurable performance.

• Contribute to the evolution of BDB’s strategic frameworks, tools, and methodologies.

• Translate emerging trends, audience behaviors, and platform shifts into actionable insights that inform creative and business strategy.

• Support thought leadership and trend reporting that position BDB as a leading voice in creator marketing.

• Partner with global Strategy peers to share learnings, align on best practices, and strengthen our collective POV.

Team Development & Operations

• Mentor and develop emerging Strategists while fostering collaboration across teams to ensure strategic excellence and consistency across markets.

• Lead functional projects that refine tools, templates, and processes to improve efficiency and output.

Skills & Attributes

• 7–10 years of strategy experience in social, influencer, or creative marketing at an agency or brand.

• Proven ability to translate audience and cultural insights into compelling, creator-driven ideas that deliver measurable impact.

• Deep understanding of social and creator ecosystems, including platform behaviors, content formats, and creator economics.

• Skilled in writing clear, inspiring creative briefs that set direction and spark creative thinking.

• Demonstrated ability to connect brand goals, cultural relevance, and commercial outcomes.

• A dynamic problem-solver who connects dots in unexpected ways and challenges conventions with fresh perspectives.

• A strong storyteller who can distill complex ideas into persuasive, structured narratives across decks, rooms, and clients.

• Curious, proactive, and creatively brave — energized by new ideas and emerging platforms.

• Collaborative by nature and confident sharing opinions to build on ideas.

• Experienced in coaching and mentoring others to elevate the quality of strategic and creative work.

• Excellent communication and interpersonal skills, with the ability to thrive in fast-paced, cross-functional environments

 About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

• Be Fair, Be Transparent - treat everyone fairly, ensure recognition
  
• Intentional Inclusivity - Actively listen, value diverse perspectives
  
• Champion Curiosity - Be curious, embrace feedback, explore new ideas
  
• Own it - Take accountability, be adaptable, lead by example
  
• Work for Tomorrow - Make decisions that contribute to a better future for BDB
  
• Kindness Over Ego - Lead with empathy, humility, and honesty
  
• All other call-outs!
  

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.
• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

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