Senior Content Creator (Germany)
Job Overview:
We’re seeking a hyper-creative Senior Content Creator to lead the local content engine for a global beverage brand in Germany. This role is focused on content creation, strategy and production. If you naturally think in TikTok sounds, understand the nuances of social strategy and know exactly how to stop a thumb in its tracks, this is the role for you.
You will be the hands-on creative force behind the brand in Germany. You understand that the first second is everything, have mastered the art of the hook and know exactly how to pace a video to keep people engaged until the very end. With exceptional shooting and editing skills and a deep understanding of German culture, you will create and deliver high-performing, social-first content that feels native to the local market.
If you’re a proactive creator who uses data to refine your creative, thrives on fast-paced trend cycles and wants to build a highly engaged local community through brilliant content, we want you on the team.
Responsibilities
Availability: This will be a freelance deliverables based role, with an estimated commitment of around 3 days a week
End-to-End Production: Lead the creative ideation, shooting, and execution of weekly content, ensuring everything aligns with a strong, social-first strategy.
Self-Shot Content: Produce, shoot, and edit of highly engaging, self-shot content, leveraging your deep understanding of pacing, visual hooks, and platform-native formats.
Mastering the Hook: Obsess over viewer retention. Continuously test and refine video intros, text overlays, audio and editing styles to maximise engagement, watch time and completion rates.
Trend Jacking: Be chronically online. Monitor German culture, emerging formats, audio trends and relevant social conversations, turning them into timely, culturally relevant content opportunities for the brand.
Content Strategy & Reporting: Analyse content performance and deliver monthly reports, focusing on metrics such as watch time, completion rate, engagement and shares. Use these insights to refine the content strategy and improve future creative output.
Workflow & Approvals: Manage the delivery of agreed content assets and ensure all content meets brand guidelines and moves smoothly through local, global and legal approval processes.
Collaboration: Work in partnership with the local brand team to ensure German content ladders up to the overarching global brand vision while remaining relevant to the local market. Attend in-person content shoots at the brand office where applicable, collaborating with the team to capture and produce engaging, locally relevant assets.
Skills & Attributes
Social-First Mindset: You live and breathe social media. You know the trends before they peak, understand niche internet culture and speak the native language of TikTok and Instagram Reels.
Exceptional Editing Skills: You are highly proficient in mobile and desktop editing tools, such as CapCut or Adobe Premiere. You know how to use quick cuts, sound design and dynamic visual pacing to craft polished, high-energy content.
Master of the Hook: You have a deep understanding of viewer psychology and retention. You know how to construct an irresistible hook and build a narrative that keeps people watching and sharing.
Content Strategy Expertise: You don’t just follow trends; you understand the why behind them and can build a content strategy that delivers against brand objectives while feeling entirely native to the platform.
German Cultural Understanding: You have a strong understanding of German culture, social trends and online communities, with the ability to translate local insights into relevant, engaging content.
Data-Driven Creativity: You look beyond vanity metrics. You understand how to interpret performance data and evaluate why content worked or didn’t, using those learnings to inform future creative decisions.
Proactive & Organised: You can manage multiple content deliverables, maintain clear content calendars and take ownership of projects from initial concept through to final delivery.
Language Skills: Fluency in German is essential for creating culturally relevant local content. Strong English skills are also required to collaborate with global teams.
Must be based in Germany
About Billion Dollar Boy
Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.
Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.
BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.
Our Culture
Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.
Our Values
We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.
Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:
Work with brands, but on behalf of people - Brands are clients, but agencies must prioritise people’s interests, educating brands on consumer importance and acting on behalf of the people.
Seek out less heard voices, act upon what they tell you - Diverse opinions and perspectives improve work and the world. Agencies must actively listen to and act on a broad range of voices.
Be fair to everyone, then you’ll have nothing to hide - Agencies should ensure objective and transparent reward structures to promote equality.
Treat your clients like friends and employees like best friends - Clients provide opportunities, but employees turn them into work. Agencies must prioritise employees' wellbeing.
Solve problems with a curious mind - Creativity involves original ideas. Agencies should explore unproven solutions and take risks for better outcomes, even if things aren’t broken.
Empower employees with a framework for freedom - Provide supportive structures without restrictions, allowing employees to make decisions and control their career progression within clear business parameters.
Equal Opportunities
We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.
Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.
When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:
Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
Not discriminate unlawfully against any person;
Select the best person for the job in terms of qualifications and abilities.
This sets out our approach to equal opportunities and the avoidance of discrimination at work.
A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process
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