We’re looking for a Senior Strategist to help shape how brands win in the creator economy — setting the strategic foundation for standout, social-first work.

This role is perfect for someone who’s equal parts thinker and doer: a sharp, curious mind who can translate culture into insight, insight into direction, and direction into breakthrough work. You’ll partner closely with account management, production and performance teams to lead social & influencer strategy development, write exciting briefs, and show clients new ways to show up with impact.

We're looking for someone who’s hungry to push the boundaries of creator-led advertising. Someone who sees the complexity and brings clarity, who can sell bold ideas with substance, and who’s always looking for a more inventive, more effective way forward.

You’ll thrive here if you love working in the world of creators, content, and culture — and if you’re energized by collaboration, commercial impact, and building ideas that haven’t been done before.

Role Responsibilities

• Lead campaign strategy from brief through build, setting the direction for creative, content, and influencer work to succeed

• Interrogate briefs to clarify objectives, challenge assumptions, and identify strategic opportunities to shift the work forward

• Uncover human truths and creator-first insights that unlock new ways of thinking and shape the foundation of compelling ideas

• Write sharp, inspiring creative briefs with a strong POV on what we need to say, who should say it, and where it should show up

• Define casting strategies — identifying the right types of creators, platforms, and roles based on audience, tone, and task

• Develop messaging hierarchies and content frameworks that guide tone, sequencing, and structure across campaign phases

• Collaborate with creative teams on idea development and help pressure test concepts from a strategic and cultural relevance lens

• Contribute to post-campaign reporting and learning loops to improve and evolve strategic best practices

• Support pitch work by bringing rigor, narrative, and a differentiated point of view to our proposals

• Stay ahead of social, platform, and cultural trends, translating them into actionable implications for brand and campaign work

Skills & Attributes

• 5–8 years of experience in social, content, or influencer strategy roles

• Proven ability to build creator-powered, social-first strategies that drive results and unlock creative potential

• Strong grasp of platform behaviors, influencer dynamics, and content strategy

• Deep curiosity about culture and behavior, with the ability to turn insight into clear, persuasive storytelling

• Confident collaborator and communicator who is able to lead briefs, present to clients, and partner across disciplines

• Strategic thinker with creative instincts — someone who brings clarity, focus, and momentum to the work

• Proactive, collaborative, and solutions-oriented; you get energized by moving ideas forward and making great work happen

 About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

• Be Fair, Be Transparent - treat everyone fairly, ensure recognition
  
• Intentional Inclusivity - Actively listen, value diverse perspectives
  
• Champion Curiosity - Be curious, embrace feedback, explore new ideas
  
• Own it - Take accountability, be adaptable, lead by example
  
• Work for Tomorrow - Make decisions that contribute to a better future for BDB
  
• Kindness Over Ego - Lead with empathy, humility, and honesty
  
• All other call-outs!
  

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.
• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

Click here to see the Candidate Privacy Notice.