Job Overview

The Community Partnerships Lead (EMEA) is responsible for the growth, engagement, and commercial activation of the FiveTwoNine creator community. This is a community-first role that curates a high-impact creator ecosystem and ensures the network is seamlessly integrated into commercial initiatives across FiveTwoNine.

Key Responsibilities

Community Strategy and Growth

• Lead the regional strategy for creator recruitment, onboarding, and long-term retention.

• Build and maintain trusted relationships with a diverse network of creators and their representation.

• Implement structured feedback loops to surface creator-first insights for the wider business.

• Champion DE&I initiatives to ensure the community remains representative and inclusive.

• Track and report on key community health metrics, including growth and engagement rates.

Events, Experiences & Community Operations

• Lead the execution of EMEA community events, from high-touch dinners to co-working days.

• Manage guest lists, speaker sourcing, logistics, and post-event follow-ups.

• Vendor and Freelance Management: Source, brief, and manage all event-related vendors and freelance staff.

• Ensure every event drives both creator loyalty and commercial visibility.

Partnerships & Campaign Activation

• Lead creator outreach, briefing, and activation across EMEA FiveTwoNine partner projects and campaigns.

• Project manage creator partnerships from initial engagement through to final delivery.

• Act as the central liaison between creators, internal teams, and external brand partners.

• Collaborate cross-functionally with PR and Marketing to ensure maximum visibility for community initiatives.

• Coordinate with Legal and Finance to oversee creator contracting, compliance, and budget management.

Commercial and Operational Management

• Ensure all community and event activity supports FiveTwoNine’s growth and commercial objectives.

• Maintain budget accountability across all partnerships, events, and external suppliers.

• Provide creator-first insight to support the wider business and inform future brand opportunities.

• Deliver structured reporting on community and campaign performance.

Skills & Experience

• Ideally 5 years experience in creator marketing, partnerships, community or talent ecosystems.

• Experience within a talent agency or working closely with creator representation preferred

• Strong project management across multiple stakeholders and timelines.

• Commercially aware, with experience managing budgets and deliverables.

• Confident briefing and managing creators in paid campaign environments.

• Excellent relationship-building and negotiation skills.

• Highly organised, detail-oriented and comfortable operating at pace.

• Deep interest in the creator economy and emerging culture.

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

• Be Fair, Be Transparent - treat everyone fairly, ensure recognition

• Intentional Inclusivity - Actively listen, value diverse perspectives

• Champion Curiosity - Be curious, embrace feedback, explore new ideas

• Own it - Take accountability, be adaptable, lead by example

• Work for Tomorrow - Make decisions that contribute to a better future for BDB

• Kindness Over Ego - Lead with empathy, humility, and honesty

• All other call-outs!

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;

• Not discriminate unlawfully against any person;

• Select the best person for the job in terms of qualifications and abilities.

• This sets out our approach to equal opportunities and the avoidance of discrimination at work.

• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

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